A coaching
practice,
shipped end to end.
Sebastian Martinez is an ISSA-certified strength & nutrition coach in South Texas. We took him from no online presence to a complete, production-grade coaching practice — brand site, CMS, application flow, and an SEO foundation that earns its own traffic.
From zero
to live.
Sebastian is a real coach with real credentials. He had no website, no application flow, and no way for new clients to find him outside of word of mouth.
The mandate was simple in scope, opinionated in execution: build a site that reads like a real brand, runs on a CMS Sebastian can edit himself, captures applications cleanly, integrates Instagram (where his audience actually lives), and is indexable from day one. No agency middle layer, no template that smells of one.
Five blocks of work.
Every block landed in production. No staging-only demos, no wireframes-as-deliverables.
01
Brand site
A dark editorial site built around Sebastian's identity — display type, orange accent, photo-led hero, and motion that's felt rather than seen. Light and dark mode both production-ready.
- Next.js 14 App Router
- Tailwind + Framer Motion
- Light / dark theming
02
CMS-driven content
Programs, pricing tiers, and the application form schema all live in a Supabase-backed CMS so Sebastian can update copy, prices, and form fields without a developer.
- Supabase Postgres
- Server-fetched with 60s ISR
- Type-safe defaults fallback
03
Application flow
A long-form application with conditional fields, validation, and a success state. Submissions land in Sebastian's inbox in seconds via Resend — no third-party form lock-in.
- Server actions + Zod
- Resend transactional email
- Honeypot + origin verification
04
Credentials & social
A custom ISSA-Certified badge component (SVG with curved text on a rotating rim), Instagram integration with a dedicated follow section, and a verifiable credentials block.
- Custom SVG badge
- Instagram follow block
- Real ISSA cert images
05
SEO foundation
Sitemap, robots, JSON-LD ProfessionalService + Person + Service graph, per-page canonicals, OG images, and rich keyword targeting. Indexable on day one.
- JSON-LD structured data
- Sitemap + robots
- Per-page OG / canonical
04 · Live
The product
in motion.
The hero photograph is Sebastian himself — at a USA Powerlifting meet, mid-deadlift. The whole brand is built around that image: dark canvas, orange accent, display type, motion that's felt rather than seen.
Open live site
ChimpFit · 1:1 coaching
STRONGER.
LEANER.
GUIDED.
Built on tools we trust to run forever.
- Next.js 14
- TypeScript
- Supabase
- Vercel
- Resend
- Tailwind CSS
- Framer Motion
Take anyone under my wing and help them succeed — in any aspect of fitness.
See it live
chimpfit.co.